I was shown this is my International Retailing lecture last week. I thought this was so cool and really logical. Tesco thought outside the box, using new technologies to capture a major opportunity. This opportunity was busy Koreans who had to wait for trains, this wasted time became a time they could do their grocery shopping, just like in a real store, but using their phones to scan the bar-code. Their groceries would be delivered when they got home. This is definitely a win-win situation for the consumer and Tesco!
In that lecture on retail technology, one of the key messages was that technology should be used to solve problems of the business and have a purpose/objective behind it. Using new technologies just because everyone else is will not get any business very far, you have to be creative in HOW you use technologies available in order to add value to your business and consumers, just like Tesco has! What are your thoughts?
exploring and creating discussion about the ins and outs of how and why e-marketing is adding value to our lives and the impacts on companies and their consumers
Monday, 26 September 2011
Friday, 9 September 2011
The Intel Connected Store is coming...
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