Monday, 26 September 2011

WIN-WIN for Tesco and their customers

I was shown this is my International Retailing lecture last week. I thought this was so cool and really logical. Tesco thought outside the box, using new technologies to capture a major opportunity. This opportunity was busy Koreans who had to wait for trains, this wasted time became a time they could do their grocery shopping, just like in a real store, but using their phones to scan the bar-code. Their groceries would be delivered when they got home. This is definitely a win-win situation for the consumer and Tesco! 


In that lecture on retail technology, one of the key messages was that technology should be used to solve problems of the business and have a purpose/objective behind it. Using new technologies just because everyone else is will not get any business very far, you have to be creative in HOW you use technologies available in order to add value to your business and consumers, just like Tesco has! What are your thoughts?

Friday, 9 September 2011

The Intel Connected Store is coming...


I think I have done enough talking in my other blogs so I thought I would show you guys this interesting video about integrative digital signage in retail and see what you think? Do you think it would enhance your shopping experience? There is also talk due to the expense of these technologies that in the future you may have to pay to enter a store? Would you be willing to pay for the extra value of the shopping experience?