exploring and creating discussion about the ins and outs of how and why e-marketing is adding value to our lives and the impacts on companies and their consumers
Friday, 9 September 2011
The Intel Connected Store is coming...
I think I have done enough talking in my other blogs so I thought I would show you guys this interesting video about integrative digital signage in retail and see what you think? Do you think it would enhance your shopping experience? There is also talk due to the expense of these technologies that in the future you may have to pay to enter a store? Would you be willing to pay for the extra value of the shopping experience?
sounds like a very clever idea, however with the constant and rapid technology evolution, how soon will it be before this technology will become obsolete. A mix of people AND technology needs to be a strong focus for retail. One of the only companies i've experience with this is apple. the people are always engaging, and their technological processes are always utilised to their fullest, from feedback systems, to purchasing, to ordering stock. Interesting concept though.
Yeh, I still think there is no substitute for people in the retail environment. Even the self-checkout technology in supermarkets, which is simple compared to the connected store never works. Consumers want that personal interaction and are more likely to be empathetic towards a person's mistake rather than a machine which makes a mistake. Especially as not all consumers are digital natives, it could isolate these customers. I think that a pure and expansive digital signage strategy at this stage could be a very expensive and risky one, however used in moderation could add value to the retail experience.
sounds like a very clever idea, however with the constant and rapid technology evolution, how soon will it be before this technology will become obsolete.
ReplyDeleteA mix of people AND technology needs to be a strong focus for retail. One of the only companies i've experience with this is apple. the people are always engaging, and their technological processes are always utilised to their fullest, from feedback systems, to purchasing, to ordering stock.
Interesting concept though.
Yeh, I still think there is no substitute for people in the retail environment. Even the self-checkout technology in supermarkets, which is simple compared to the connected store never works. Consumers want that personal interaction and are more likely to be empathetic towards a person's mistake rather than a machine which makes a mistake. Especially as not all consumers are digital natives, it could isolate these customers. I think that a pure and expansive digital signage strategy at this stage could be a very expensive and risky one, however used in moderation could add value to the retail experience.
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