A new campaign by Lynx and their new creative agency 'Droga5' capitalises on the theory that the world will end in 2012. For this blogs purpose, I went to sus out the campaign at
http://www.lynxfastlife.com/. The only click-able button was a big blue connect to facebook page which came up with the 'Lynx 2012' facebook application which asked if it could use my fb info and photos. I was a bit weary, especially as I am clearly not the target market, but decided to do it anyway. This is one of the screen shots of my personalised video...clearly directed towards young males, as much as i'd love my life's last moments to consist of girls who can't even spell symbol holding up signs about how awesome I am.
In all seriousness, I think this is a good use of personalised e-marketing and social media, driven by other traditional media. I think Lynx understands their target market and is not afraid to take risks which has contributed to the high brand loyalty of their consumers over the years.
I havenet heard about lynx :(
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probably because you aren't the target market :) It's a deodorant brand targeted at young males. I think it's called axe is some markets? have you heard of that?
ReplyDeleteI agree that this is a smart campaign. It is a good example of the way an old product can be re-branded to a new generation of audience. Although clearly targeted at young men, I can still see how this would be appealing. The inclusion of the use of social media is an entertaining way to capture an audience/buyer.
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